How many people work for the business?
Co-founders Paula and Damian run the business day to day. Makeup artists, makeup and beauty experts, sales representatives and contractors work for the business during makeup and beauty shows as well as other events.
Who do you sell to?
A variety of institutions including: Arts Universities Bournemouth, Bridgewater and Taunton College, West College Scotland, Central Bedford, Manchester College, South Essex, Oakland College, Hertford Regional College, and more! We also are available at shops worldwide including: Lookfantastic, Beauty Bay, Guru Makeup Emporium, Douglas DE, Makeup.Store.de Sandersons Boutique, Makeup.uk and more.
Is there a specific product you're particularly proud of and why?
The Flawless Foundation makeup brush is designed and developed to be the ultimate multifunctional makeup brush. Brighten your complexion and create buildable airbrush-like coverage, hide imperfections and achieve the smoothest finish imaginable. Approved by PETA.org because it's 100% Vegan and Cruelty-Free! Hand made from exceptional quality hypoallergenic synthetic bristles, soft and silky on top, yet firm and durable on the bottom, easy to clean. Ergonomic handles made from FSC certified beech wood, coated in waterproof paint. Robust non corrosive brass ferrule. Loved by Makeup Artists around the world, award winning and recognised by many popular magazines as well as celebrities and bloggers. The most important feature is that this brush is approved by every sensitive/problematic skin queen. This was our first product and it's our all time best seller.
What do you most enjoy about running your business?
What I love about running my business is it keeps me constantly on my toes whether it's creativity, designs, sales and marketing , social media promotions, and the list goes on... At the end of the day with all the work we go through, it's the most rewarding thing to see the product in others' hands and getting their feedback and seeing someone else sharing their love for your product is so gratifying and makes everything we've worked for worth it. The greatest thing s that the people who use our products really appreciate what we provide. Their responses give me motivation and courage to keep producing better items to excite them.
When you’re not working, what do you enjoy doing?
Spending time with my lovely family, long walks with dog-boxer Rex. Hiking, biking, being in nature clear my mind and helped me to feel more grounded, peaceful and makes me happy. I also love reading and a good film.
What do you think of the free Product Guru platform? What encouraged you to join?
Product Guru is an amazing platform for getting the brand in front of the right buyers. It's great that it's UK based and have a good team behind it. We have joined to take our business to the next level.