Holland & Barrett partners with Product Guru for new product submissions
Holland & Barrett, the UK's leading Health & Wellbeing store, has partnered with Product Guru for streamlining submissions from new suppliers, and to facilitate the review of new products.
Product Guru connects disruptive brands with innovative buyers, to get new products onto shelves, and supports thousands of buyers to streamline the process of range review.
Holland & Barrett is one of the world's leading health & wellness retailers, and the largest in Europe, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products.
Holland & Barrett aim was to increase the number of new and innovative products available in their stores; but it was challenging for the buyers to keep track of sample requests and submissions progressing, so the company required a solution for simplifying and streamlining the process of new product submissions.
Product Guru provided Holland & Barrett with a smart and simple solution to streamline product submissions, making the new business process much quicker and more effective for buying teams.
With Product Guru Capture, suppliers can add brand and product details, which are then pushed to the dashboard of the buyer or buying team members who look after that category. Team members can then review products, share thoughts, rank products, request samples, interact with the supplier or invite to meet virtually via our virtual pitch technology.
- Free & easy implementation on the retailer’s website.
- Instant & free for suppliers to submit products online.
- Notifications are sent to buyers for instant review.
- Message suppliers or request samples, all within the platform.
- Retailer’s policies are included in the submission process, ensuring that all products submitted meet criteria.
Product Guru helps retailers and their buying teams to expand their product ranges, and streamlines the process for finding the right brands for buyers' needs. With easy-to-use product discovery tools, buyers can also search and filter results to find innovative brands and products on the platform.
